Rerelease: Unleashing growth with the 'yes, and' strategy with PNC Bank CMO, Jenn Garbach

From the archives - orginally released March 2025

Episode Description

Jenn Garbach is the chief marketing officer at PNC Bank, where she leads a team of approximately 200 marketing professionals. Her team focuses on brand and line-of-business marketing, paid and social media, direct marketing, and digital marketing strategies. She also helps oversee the bank's relationship with Arnold Worldwide, PNC's integrated marketing and advertising agency of record. With over 20 years of experience in financial and professional services, Jenn has worked across marketing, product management, strategy, technology, and customer experience. She began her career at Deloitte Consulting, and before joining PNC in June 2023, she held leadership roles at PayPal, Capital One, and Thomson Reuters.  

On today's show, Alan and Jenn discuss her career journey, her initial goals upon joining PNC and the complexities of launching a new brand for a 160-year-old organization. They explore how marketing, often seen as "just pretty pictures," is actually a key growth driver, a concept they refer to as "The Big M." Jenn also breaks down the fundamental premise and strength of the "Yes, And" model and how it fuels innovation and collaboration. Looking ahead, they discuss AI preparedness and its impact on marketing.  

 

Key quotes: 

"You can't just go out with a really funny, creative ad campaign and hope that it's going to do the job. You have to live your brand every single day—and the products, services, experiences we are bringing to market." - Jenn Garbach, CMO at PNC Bank 

 

In this episode, you'll learn: 

Strategies to gain a competitive edge  

Tips to enhance your marketing efforts using data-driven techniques 

How to transform your team into powerful change agents 

 

Key highlights: 

[01:53] Jenn's first job as a cart pusher 

[03:25] Jenn's career path 

[06:45] Initial goal when joining PNC 

[07:32] What is involved in launching a new brand 

[09:10] "Brilliantly Boring" tagline 

[13:20] Where does marketing go at PNC now? 

[16:05] How people become a great change agent 

[21:35] An experience from your past that defines you: studying abroad. 

[24:20] Advice to your younger self  

[25:30] A topic that you and other marketers need to learn more about: AI preparedness 

[28:35] Trends or subcultures others should follow: Super Bowl  

[30:50] Largest opportunity or threat to marketers today: pace of change  

 

Resources mentioned:   

Jenn Garbach  

PNC Financial  

Brilliantly Boring at PNC  

Boring is Essential (Launch Video)  

 

Follow the podcast:   

Listen on Apple Podcasts   

Listen on Amazon Music  

Listen on Audible  

Listen on iHeart Radio 

Listen on Spotify   

 

Connect with Jenn Garbach and PNC Bank:    

Jenn Garbach on LinkedIn   

PNC Bank on X   

PNC Bank on Instagram   

 

Connect with Alan Hart and Deloitte Digital:    

Alan on X  

Alan on LinkedIn  

Deloitte Digital on LinkedIn  

Deloitte Digital on Instagram  

Deloitte Digital on YouTube  

Deloitte Digital on Threads