Decoy or Anchor?

Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately.

Links

"Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com

"The Perils of 'Good/Better/Best' Pricing" 2Bobs episode

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2Bobs—with David C. Baker and Blair Enns

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15 juli 2026
Productization (Again)
24 min
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1 juli 2026
Thirteen Signals Your Website Should Send
20 min
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17 juni 2026
Embrace the Marketing Mess
25 min
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3 juni 2026
Firms Most at Risk
27 min
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20 maj 2026
Pricing Resentment
20 min
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6 maj 2026
People vs. Profits
22 min
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22 april 2026
Three Patterns of Lost Opportunities
29 min
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8 april 2026
Why Clients Come, Stay, and Leave
20 min
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25 mars 2026
Is AI Going to Kill Labor-based Pricing?
28 min
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11 mars 2026
If I Were Starting a New Firm
35 min
Läs mer

Decoy or Anchor?

Links

Productization (Again)

Thirteen Signals Your Website Should Send

Embrace the Marketing Mess

Firms Most at Risk

Pricing Resentment

People vs. Profits

Three Patterns of Lost Opportunities

Why Clients Come, Stay, and Leave

Is AI Going to Kill Labor-based Pricing?

If I Were Starting a New Firm

Decoy or Anchor?

Links

Productization (Again)

Thirteen Signals Your Website Should Send

Embrace the Marketing Mess

Firms Most at Risk

Pricing Resentment

People vs. Profits

Three Patterns of Lost Opportunities

Why Clients Come, Stay, and Leave

Is AI Going to Kill Labor-based Pricing?

If I Were Starting a New Firm