The Pursuit Series: Secrets to Building a Culturally Impactful Brand

What does it take to build a brand that enters the culture? In this episode of the Pursuit Series, brand strategist Emily Hickey talks with Julie Rice and Elizabeth Cutler about how they transformed SoulCycle from a single studio into a phenomenon. They revisit the early decisions that shaped the brand, the clarity of purpose that fueled its growth, and the instincts that helped them know they were onto something larger than a workout. Along the way, they reflect on finding inspiration at different stages of life and the value of trusting your own instincts. Learn more about your ad choices. Visit podcastchoices.com/adchoices