If I Wanted to Build an 8-Figure Brand, This Is Exactly What I'd Focus On

In this episode, I'm breaking down the exact two-part strategy I'd build if my goal was an 8-figure brand. There's the short-term game that pays the bills and brings in consistent leads and sales every single week, and then there's the slow burn I'm investing in knowing it won't pay off tomorrow. Most entrepreneurs only run one of these, and it's usually the wrong one. I'll show you how I think about both, why I'm obsessed with the metrics on one and completely unattached to them on the other, and why consistency is the part nobody wants to do. If you're tired of living sale-to-sale, this one's for you.