The Good Good ad reckoning expands, How to set up the new PGA Tour playoffs, and Golf Advice

This Friday episode begins with some cleanup from earlier in the week on both the LIV Golf and PGA Tour fronts. Andy shares a forgotten story from The Boys' week in Indianapolis about a pressing question PJ asked a high-level LIV official regarding - you guessed it! - the Champions Tour. Brendan concedes the question was fair, but the timing was too insane to ever get an actual answer to something that barely matters to anyone but PJ. The two then clear up some confusion from Wednesday's episode regarding the PGA Tour's new season-ending format and how the points list will form the field of 32 for the first week of match play. Brendan also wonders if the match play bracket will be re-seeded after the initial cut to 16, sending Andy and PJ off the edge about the sanctity of competition and how brackets work in every other sport. After a brief bit of 2026 Tour Championship news in the form of a J.J. Spaun withdrawal, Andy and Brendan then react to the latest in the Good Good advertisement fallout. Since Wednesday's episode, Good Good has had their merchandise pulled from shelves at retailers, Callaway has cut ties with the brand, and they will no longer sponsor the PGA Tour's event in Austin this fall. The two discuss the place of influencer marketing in today's golf ecosystem and evaluate the damage that the driver ad has done in just under a week since its posting. To top things off, it was announced mid-recording that Golf Channel had cancelled this season of "Big Break" as well. This episode ends on a lighter note with two Golf Advice questions, with one sending Andy, Brendan, and PJ on a long-winding trip though the Seven Wonders of the World and whether society needs to rollback what we're calling a "Wonder" in 2026.

 

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