#183 - The Best Ways to Use AI in UX Research with Laura Klein of NN/g

Erin and Ben chat with Laura Klein, Principal Experience Specialist at Nielsen Norman Group, about the practical realities of AI in user research. Laura teaches a class on AI for researchers and brings a refreshingly balanced perspective to cut through the hype. She explains why those "five simple prompts that will change your life" are mostly nonsense and shares where AI actually works well versus where researchers need to proceed with extreme caution.

Laura also shares her green, yellow, and red light framework for AI adoption. She champions AI for tasks like transcription and meta-analysis of old research data, while warning against using it for synthesis and insights generation without serious human oversight. The conversation explores how AI can help teams move faster without sacrificing quality, the importance of collaborative analysis sessions, and why junior researchers need extra guidance when using these tools.

This episode offers practical guidance for any researcher trying to separate AI reality from the marketing promises flooding their inbox.

Highlights

• 07:07 Green light, yellow light, red light framework
• 11:59 Framework for deciding when to use AI
• 21:06 Will AI change the researcher role
• 31:23 Focus on what AI makes possible
• 35:17 Skills for advocating against AI hype
• 42:07 AI makes things that look like insights

Resources

• Laura's NN/g AI Course
• The AI in UX Research Report
• Using AI Moderation for Research