Toast - Series 7: Izal Medicated Toilet Paper

Izal medicated toilet paper was once a staple of British bathrooms - a curious cultural icon, remembered as much for its distinctive feel as for its antiseptic promise. Produced for decades by the Sheffield‑based company Newton, Chambers & Co., Izal became woven into the fabric of schools, hospitals and public buildings across the UK.

So how did a product that was everywhere for so long, end up disappearing from shelves, surviving only in nostalgia, and uncomfortable memories?

BBC Business journalist Sean Farrington investigates how Izal medicated toilet paper went from national widespread use to historical footnote, joined by resident business expert and entrepreneur Sam White.

To uncover the story, Sean and Sam dig into industrial archives, public‑health records and the memories of those who grew up with the unmistakable crinkle of Izal.

They hear from former Newton Chambers employees, alongside Dr Alice White - Digital Editor at English Heritage and Historian of Psychology and former Jeyes employees, Nicholas Goodwin and Jayne Howe- who followed the Izal brand closely after it changed hands in the 1980s.

At the end, Sam must draw her own conclusions about the fate of Izal medicated toilet paper - from changing hygiene standards to the rise of softer, more luxurious competitors - and decide whether its decline was inevitable or simply a failure to adapt?

If you have a good idea for an interesting Toast topic then tell us about it - email toast@bbc.co.uk

This episode was produced by Linda Walker. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds