How Devex Uses Events to Shape Brand Reputation and Drive Change

In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Margaret Richardson, Chief of Staff and Senior Director of External Relations at Devex, to explore how events can shape brand reputation and drive meaningful change.

Margaret shares how Devex bridges journalism, business, and global development through strategic partnerships and thoughtfully designed events. She explains why events should be treated as relationship infrastructure, not just marketing moments, especially during times of uncertainty and rapid change.

The conversation dives into the power of intentional storytelling, authentic audience engagement, and experience-led reputation management. Margaret also challenges event professionals to "think like editors," designing programs with layered narratives, multiple audience perspectives, and formats built for today's shorter attention spans.

From shortening panels to rethinking how success is measured, this episode offers a practical framework for creating events that spark real conversations (both in-person and online) and strengthen brand trust.

What you'll learn

• How to use events as a strategic tool for brand reputation management

• Why event planners should think like editors when designing experiences

• How to create layered storytelling that resonates across audiences

• Why shorter, more dynamic sessions drive deeper engagement

• How to measure event success beyond attendance and social impressions

For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/devex-events-brand-reputation