Who are Frontline Workers? And why they are Hot in HR Tech

Anna Carlsson explores why frontline workers—those in retail, healthcare, transport, and more—are the next big opportunity for HR tech. In Sweden often called "Kollektivanställda" or "Bluecollar workers", but without a shared definition. She defines frontline roles, explains the Nordic gap in strategy and terminology, and highlights how mobile-first tools, AI-driven recruitment, and automated onboarding can deliver rapid returns. Anna urges HR and IT to collaborate, make access a day-one decision, and prioritise frontline in digital strategies so organizations can move from manual processes to scalable, value-driving solutions.