#160 AI Customer Research: Why Designers Should Learn Claude Code with Caitlin Sullivan

Most designers think Claude Code is a developer tool. Caitlin Sullivan makes the case that it's one of the most underrated tools for customer research and insight work. In this episode we talk about how she actually uses AI to get from raw customer conversations to insights you can act on, and why designers shouldn't wait for permission to pick this up. If you've felt stuck in the chat window, this one's for you.

Key Learnings

• Why Claude Code is useful for designers and researchers, not just engineers
• How Caitlin turns messy interview and customer data into clear patterns
• Where AI actually adds value in research, and where human judgment still has to lead
• A simple way to start if you've never touched anything beyond a chat interface

Find Caitlin Sullivan:

Linkedin: https://www.linkedin.com/in/caitlindsullivan/
Newsletter: https://aicustomerresearch.substack.com/
Course: https://maven.com/caitlin/claude-code-insights

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