"John's Plant Powered Living" creator, John Coward

In this episode of The Bloody Vegans Podcast, we welcome John, the creator behind Instagram’s Plant Powered Living. Known for his simple yet impactful reels, John shares how he went vegan overnight after watching Game Changers, and how that single decision drastically improved his health — including clearing up lifelong psoriasis.

John opens up about why he changed his Instagram handle from “John’s Vegan Diary” to “Plant Powered Living,” and the challenges he’s faced from both trolls and parts of the vegan community itself. He talks openly about dealing with negativity, the power of humour, and why inclusivity and compassion are the keys to long-term vegan advocacy.

We also dive into:

* How John’s health and gym performance improved after going vegan

* Why his page avoids graphic content but still educates powerfully

* The importance of meeting people where they are — even if they’re not 100% vegan

* His take on the infamous protein debate and how he handles DMs from trolls

* How to create a ‘safe space’ online for curious flexitarians, vegetarians, and transitioning vegans

Whether you're a seasoned vegan or just starting your journey, this episode is full of relatable stories, positivity, and practical inspiration.

Follow John on Instagram at https://www.instagram.com/johnsplantpoweredliving/