Profile: Kombuchade, Chicago, Illinois

Matt Lancor launched Kombuchade out of his parents’ home in 2015. In the dozen years since then, it has grown into a strong regional brand marketed as a performance-focused kombucha crafted specifically for athletes and active individuals.

We’ve created a unique formula that blends traditional kombucha with essential electrolytes, probiotics, and performance-enhancing nutrients. Unlike traditional kombuchas, which solely focus on gut health, Kombuchade is designed specifically for active individuals. It supports not only digestive health but also aids in hydration and recovery, which are crucial for those who demand more from their bodies.

I found that athletes, or people who are active in particular, are generally more open to trying new things or are trying to in some ways improve the way that they feel or the way that they perform. And that’s where I come from. So I just knew those were the people that I could talk to.

Matt’s journey

Matt quit a six-figure engineering job in industrial automation after witnessing the horrors of processed food manufacturing plants. He discovered the power of probiotics for peak performance while playing in a national rugby championship.

I saw how a lot of different processed foods and things were made and started to connect some dots between pesticide use on foods and gut disruptions and how a lot of the products that are out there, especially in the sports arenas, are flavored with sweeteners that typically come from either corn or beets that are genetically modified to survive being sprayed with pesticides that will actually disrupt our gut microbiome.

His journey started as a hobby, when he decided to make kombucha for himself because he was buying five bottles a week. After rugby buddies bought $10,000 worth, he launched the business that is now within reach of a million dollar turnover, producing just over 1,000 gallons a month with plans to grow to 4,000 gallons a month.

Distribution

Kombuchade is available in over 140 Lifetime Fitness clubs around the country and in gyms and grocery stores and coffee shops a within a three-hour radius of Chicago. They also sell online and ship the product to the lower 48 States,

Kombuchade is available on draft in select locations.

The brand is the official hydration partner of the Chicago Hounds pro rugby team.

Flavors

There are three flavors in cans.

An an experimental blend with 11mg of caffeine is being developed.

In Spring and Summer seasonal brews with Michigan farm fruits are available on tap with flavors such as aronia berry and apple.

Interview

Listen to the podcast interview with Matt, where we discuss his journey and the story of Kombuchade.

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