The Holland & Holland Episode

George and Chris are once again joined by John Henderson, General Manager of Holland & Holland, for the second half of their conversation, this time turning properly to one of the most famous names in British gunmaking. John reflects on his first 16 months at the helm, the move from Hardy and the world of fly fishing into Best gunmaking, and the similarities between two brands built on heritage, engineering and field-sports obsession. The conversation ranges from the sound of a Hardy Perfect reel to Beretta’s stewardship of Holland & Holland, and why the Beretta family’s investment is about protecting and strengthening the London gunmaker’s identity rather than turning it into something else. John also explains the painstaking handwork behind a Holland & Holland gun, including his own attempt to learn at the bench. There’s also discussion of Holland & Holland’s revived apprenticeship scheme, the future value of handmade craft in an age of AI, and the enduring appeal of double rifles. Plus: bespoke engraving, enamelled actions, African conservation, £500,000 Range Rovers, the new St James’s flagship store, and John’s Desert Island Shooting day — featuring family, friends, a fox-red Labrador called Goose, tall Devon pheasants, and possibly a quick helicopter detour for salmon fishing.