S6E8 - AI vs Humans in Research… Who Actually Wins?

Most teams say they “do research”… but very few actually do it well.In this episode, we break down what real customer research looks like in CRO and growth. From analyzing 200+ survey responses manually, to why AI still struggles with qualitative data, to the politics that slow everything down.We also get into:Why AI fails at nuanced research (and what it misses)How to actually analyze open-ended survey responsesThe biggest mistakes teams make with surveysWhy companies avoid talking to customers (and why that’s a red flag)How research becomes a political nightmare in larger orgsWhen you should sample vs analyze everythingHow research fuels better marketing and personalizationAnd yes… we somehow end up talking about billion dollars and laundry.If you’re in CRO, growth, product, or marketing, this is the stuff people don’t usually say out loud.👇 Timestamps00:00 Why content actually drives opportunities03:15 What “research” really means04:00 How many responses you actually need06:00 Why AI fails at qualitative analysis07:30 When to sample vs analyze everything09:00 Using research for marketing copy10:00 Why not talking to customers is a red flag11:00 Survey politics and internal resistance13:30 Bad survey questions and bias16:00 Personalization vs CRO (what’s the difference?)22:30 Personalizing outreach properly26:30 Why research projects spiral out of control29:00 How to actually make research a habit31:00 How to ship research faster (timeboxing)34:00 “Business jiu-jitsu” and fake urgency35:30 Final thoughts (and laundry)

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