Richard Ogden - Polydor - Head of International Marketing + Managing Director

In this conversation for my book, Richard Ogden - former Head of International Marketing and later Managing Director at Polydor Records - shares the inside track on the extraordinary career of Paul Weller from a label perspective. Already immersed in the music industry when The Jam exploded in 1977, Richard’s role took off in the early '80s, working directly with Polydor’s most important acts as the sound of British pop was going global. He was the architect behind international campaigns for The Style Council, traveling with the band, advocating for bigger creative ambition, and helping to broker a million-pound contract for Weller after the global success of Our Favourite Shop.

Richard recounts the challenges - and occasional frustrations - of trying to make The Style Council a truly international success, working alongside Paul and John Weller, Polydor affiliates, and US label Geffen, while always championing Paul’s right to artistic independence. He reflects on “fandom and friction” - from late-night poker games in Japan, to heated discussions about producers, tour plans, and the difficult moments when the band’s determination to follow their own path clashed with label push for bigger global hits. Richard’s story also covers the aftermath: becoming Managing Director just as contracts were up for renewal, believing in Weller’s “Springsteen-like” importance to Polydor, and sticking by him - even through commercial Risk (“the Orange album”) and shifting politics.

Throughout, Richard offers candid industry context on the ever-evolving relationship between artists and their record labels - the fine balance between creative loyalty, business risk, and the pursuit of international acclaim. He’s honest about his wins and losses, why Weller’s music endures, and why artists with true vision should always be backed - no matter where their path leads.

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