3) Espresso Lungo: The slow road to Italy’s democratic espresso culture

One morning back in the ‘80s, Howard Schultz walks out of his Milan hotel, stumbles into an espresso bar, and fundamentally changes coffee history. He discovered (and then popularises) the iconic, timeless Italian coffee experience: Rich thick coffee, an affordable price and great theatre. But this Italian ritual is surprisingly young, so young that Howard Schultz was in school while some of it was being developed!In this third episode of Series Two of A History of Coffee, we show you why for most of Italy’s history, coffee was thin, expensive, dull to watch…and that’s if you were lucky enough to even be drinking the real stuff at all!A History of Coffee is a collaboration between documentary maker James Harper of the Filter Stories coffee podcast and Jonathan Morris, Professor of History and author of ‘Coffee: A Global History’. -----------Don't miss future episodes by pressing the 'Subscribe' or 'Follow' button in your podcast playerPlease spread the word about A History of Coffee!Follow us on Instagram - Jonathan (@coffeehistoryjm) and James (@filterstoriespodcast) - and tag us in an Instagram story. Write a review on Apple Podcasts (http://apple.co/3jY42aJ)Leave a 5 star rating on Spotify (https://spoti.fi/3K2h4RQ)This free educational content for the coffee community was made possible by Rancilio, manufacturers of professional Italian espresso machines for your home and coffee bar for almost 100 years (https://bit.ly/3U3oLMz)Read Jonathan’s book, ‘Coffee: A Global History’ (https://amzn.to/3dihAfU)Listen to other coffee documentaries on James’ Filter Stories podcast (https://bit.ly/3ajoT5e)Download all episodes of this second series right now by subscribing to the ‘A History of Coffee’ podcast channel (http://bit.ly/2NArChO)Go deeper into the story of espresso machines: James' science podcast about Espresso Machine Technology Neapolitan coffee maker (https://bit.ly/3zZCivl)Espresso at 1906 World’s Fair in Milan (https://bit.ly/3MOX7kQ)Rancilio's Museum, Officina Rancilio 1926 (https://bit.ly/3Q7vqTI)"La Cornuta" espresso machine (https://bit.ly/41uBryd)Rancilio's Berlin Showroom, the BER Rancilio Station (https://bit.ly/3mD0lNA)Subscribe to The Science of Coffee podcast Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here.Office coffee = easy recurring revenue. WMF’s Elevation 10 and Peak 50 do the work for you. Learn more here. "Seize the Moment", the tabletop device from DiFluid that guides your customers through their coffee as it cools. Use code FILTER and this link to get 10% off.