Bertram Allen on Building A Career, a Brand & the Aloga Auction

Charlotte Smet is joined by one of Ireland's most successful show jumpers, Bertram Allen, for a special episode that dives into his career, his family operation, and the philosophy behind the rapidly growing Aloga Auction.

Bertram reflects on his remarkable rise through the sport, from pony success in Ireland to competing on the world stage as a teenager, and what it was like to leave home at just 16 to pursue his career in Germany. Now over a decade later, he shares how that move shaped both his riding and his business.

The conversation explores the family dynamic behind Aloga, with Bertram working closely alongside his brother Harry and a wider team that spans breeding, production, and innovation within the sport.

A major focus of the episode is the Aloga Auction, taking place on May 5th at Sentower Park. Bertram explains how the idea began, how it has evolved into a premium auction experience, and how they identify and produce the horses that make it into the catalogue.

If you want to explore this year's collection in more detail, you can view the full Aloga Auction catalogue online, where all lots, videos, and performance data are available. You can also book a table to attend the event at Sentower Park, offering a chance to experience the auction atmosphere first-hand and see these exciting young horses in person.

🔗 https://aloga-auction.com/

 

 

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