Is Regenerative Agriculture the Next Greenwashing Scam?

On this episode of Demand Utopia: A Solarpunk Podcast from Solarpunk Magazine, host Justine Norton-Kertson discusses the recent Regenerative Agriculture pledge signed by over 40 major food and agriculture companies, and asks if regenerative agriculture is becoming the next greenwashing scam.

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SOURCES AND LINKS

Global food and beverage giants join forces on regenerative agriculture

https://www.reuters.com/business/environment/global-food-beverage-giants-join-forces-regenerative-agriculture-2026-05-19

From pilots to practice: a new bid to scale regenerative agriculture

https://www.reuters.com/sustainability/land-use-biodiversity/pilots-practice-new-bid-scale-regenerative-agriculture--ecmii-2026-05-18

Climate reporting rules for food sector set high bar for regenerative agriculture

https://www.reuters.com/sustainability/sustainable-finance-reporting/climate-reporting-rules-food-sector-raise-bar-regenerative-agriculture--ecmii-2026-04-15

Rewarding farmers for regenerative agriculture is ‘critical for decarbonising the food sector

https://www.reuters.com/sustainability/land-use-biodiversity/rewarding-farmers-regenerative-agriculture-is-critical-decarbonising-food-sector-2024-06-10

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