How Maya Higa Is Inspiring Millions to Take Action for Earth

This week on Nature Breaking, we're teaming up with conservationist and content creator Maya Higa to kick off WWF's annual Give an Hour for Earth campaign. Maya is a Twitch streamer and YouTuber whose online community contributed tens of thousands of hours to our campaign last year. 

Host Seth Larson interviews Maya about her journey from growing up on a farm to becoming a zookeeper, falconer, livestreamer, and founder of Alveus Sanctuary – a wildlife rehabilitation facility. She explains how digital platforms can be powerful tools for environmental education, what she's learned about inspiring young audiences, and why she believes small, everyday actions—done by many—can drive massive change. 

Maya and Seth also break down their top recommendations for this year's Give an Hour for Earth activities, from simple trash cleanups to thoughtful grocery shopping, wildlife rehabilitation volunteering, and even livestream fundraising for conservation. Whether you're looking for hands‑on ways to help the planet or a dose of hope in the face of big environmental challenges, this episode is full of inspiration. 

Links for More Info:

TAKE ACTION: Give an Hour for Earth

Maya Higa

Alveus Sanctuary

Maya's trash cleanup vlog

Chapters:

0:00 Preview

0:35 Intro

2:21 Maya's origin story

7:26 Maya's Tiny Mic video series and "hiding the broccoli"

9:54 The Alveus Sanctuary's mission

11:37 Give an Hour for Earth: Maya's trash cleanup experience

14:35 How small actions make a big difference

15:35 Maya and Seth's Top 3 Actions for Earth

22:16 Outro