Episode 5: Data is the Difference for Retail

The competitive dynamic in the retail and consumer packaged goods (CPG) industries has reached a fever pitch. And those firms that can better collect, understand and leverage their data assets will be the winners. Data is not only the key ingredient for improving customer experience, but it is also essential for the “back-office” functions that improve efficiency. The key aim for retailers and CPG firms is to build an effective corporate data platform that can support both needs.