🎙️How Strict Government Rules Secretly Drive ARPU Growth

In our new CVM Stories episode, you'll meet Mohamed Mejri from Tunisie Télécom. He navigates some of the strictest government regulations for a telecom in the world.

Tune in to hear how he and the CVM team turn rules on pricing, targeting, and messaging into real ARPU growth.

Key takeaways

[00:02:20] - Hyper-saturated market – 15 million users for 12 million people

[00:05:15] - Regulator pre-approves all campaign targets and forecasts

[00:05:45] - Post-campaign performance reporting is mandatory

[00:35:25] - Prices are fixed across all telecom operators

[00:17:08] - The first 30 days are for guidance only – no offers allowed

[00:07:25] - Campaigns are capped at 200k users weekly

[00:10:47] - Adapting CVM to cultural events like Ramadan is crucial

[00:28:45] - Deep segmentation is a requirement, not a choice

[00:33:52] - “Booster” campaigns targeting stable customers are most effective

[00:45:04] - CVM often acts as the company’s “emergency department”

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The video partner: ADLife Creative Studio https://adlife.lt/