“I Sold My First Car At 11 for £300” Now I Buy Hypercars & Built London’s Coolest Car Space

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The story behind the Duke of London is far deeper than just supercars and social media. In this episode of Road To Success, Merlin McCormack opens up about building one of London’s most unique automotive businesses from the ground up — from selling cars at 11 years old to handling hyper car deals worth hundreds of thousands of pounds.

We dive into the reality of the car world, the pressure of running a growing business, nightmare Aston Martin failures, luxury car investments, imposter syndrome, burnout, and how the Duke of London became far more than just a dealership.

From rusty workshops to LaFerraris, this is the untold story behind the Duke.

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