AI is making everyone sound the same

This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this one from Manila, where a conversation about AI influencers, ChatGPT, Reddit and celebrity brands kept coming back to the same question: in a world obsessed with shortcuts, what actually makes a brand real?

We break down why Meghan Markle's lifestyle brand struggled to translate celebrity into credibility, how ChatGPT suddenly changed its relationship with Reddit, and why brands trying to game AI search may be solving the wrong problem entirely. We also look at Google's new AI agents calling businesses on your behalf, the rise of virtual influencers with millions of followers, and why the more automated the internet becomes, the more valuable genuinely human creativity may become.

On the episode:

● Why Meghan Markle's move back toward the Royal Family exposes a bigger lesson about celebrity brands, authenticity and trying to manufacture credibility.

● Why ChatGPT's Reddit citations suddenly dropped, and what brands investing in Reddit and AI search need to understand.

● How an $11 fake deodorant brand outranked real companies in AI search without fake reviews, Reddit manipulation or an existing audience.

● Why Google's AI can now call businesses on your behalf, compare their answers and recommend where you should spend your money.

● Why Justin Bieber wants to build a phone, and whether there's actually room for someone to challenge Apple.

● How AI influencers are attracting millions of followers and brand deals despite the people behind them not being real.

● Why virtual influencers could become incredibly valuable to retailers, and what that means for the creator economy.

● What J.K. Rowling and great advertising copy teach us about the one thing AI still struggles to manufacture: original thought.

● Why the smartest way to use AI isn't to outsource your thinking, but to accelerate the work after you've done the thinking yourself.

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