Episode 33: AI Adoption Is a Habit, Not a Tool - with Marijn Somers

About this episode:

In this episode of Knowledge Fika, Rebecka Isaksson is joined by Microsoft MVP Marijn Somers for a refreshingly honest conversation about what AI adoption actually takes in Microsoft 365.

Yes, Copilot comes up—but the real focus is on habits, behavior, governance, and change management. Because AI value doesn’t come from switching a tool on; it comes from how people use it. As Marijn puts it, “It’s about the adoption, not the tool.”

Together, Rebecka and Marijn unpack why training isn’t enough, how governance can enable (or quietly block) progress, and why coaching and engagement matter more than another rollout plan. Practical, grounded, and refreshingly human—this one is for anyone who wants AI to stick, not just launch.

☕ Technology moves fast. People don’t. Fika helps.

About Marijn:

Marijn Somers is a Microsoft 365 expert who focuses less on shiny tools—and more on the people expected to use them.

With nearly 20 years in the Microsoft ecosystem, Marijn helps organizations turn Microsoft 365 and AI into practical, sustainable ways of working. As a Microsoft MVP and Productivity Coach at Mijn 365 Coach, he’s known for cutting through noise with calm authority and deep respect for behavior, habits, and governance.

A sought‑after international speaker and coach (not a lecturer), Marijn believes adoption is built through engagement, not enforcement. He’s also the co‑host of the M365 Distilled podcast with Steve Dalby, translating real‑world Microsoft 365 challenges into clear, usable insights—minus hype, plus clarity.

Best served with Fika. And possibly a Biscoff.