Edward on Gen Z Religion and Story Completion / The Gen Z Role Models Project / Season 1, Episode 5

Send us Fan Mail In this episode of The Vibe Shift, Edward—lecturer at King’s College London and research lead on the project—steps back to share the theoretical foundation that shaped how the research team approached the story data. At the heart of the study is a method called story completion, which asks participants to finish a fictional narrative involving Jesse, a Gen Z character encountering a spiritual or religious role model online. To interpret these submissions, the team used ...