AI Search Data in GSC, Schema for LLMs & GBP Video Verification | E34 The Whitespark Local Update

Local search was busy last week. Claire Carlile and Darren Shaw break down what happened, why it matters, and what you should do about it. This week, they cover:

📝 Why B2B Is MORE Emotional Than B2C (Amanda Natividad and Talia Wolf)

📝 Why Do We Need Zero Click Marketing? (Rand Fishkin)

📝 AI Mode + AI Overviews directly in Search Console (Chris Long)

📝 Google Business Profile Video Verification Tutorial (Brad Wetherall)

📝 How Schema Markup Influences Search and AI (Jake Hundley)

📝 The First Edition of The Signal: The AI stuff marketers can't ignore (Wil Reynolds and Alisa Scharf)

📝 Schema, LLMs and the Low Bar for “Evidence” in GEO (Mark Williams-Cook)