Brian Ball (Ernie Ball CEO) and Tosin Abasi

Ernie Ball CEO Brian Ball sits down with Guitar Center CEO Gabe Dalporto to trace the family legacy behind one of guitar’s most influential companies—from Ernie Ball’s first rock ’n’ roll string sets to Music Man, the StingRay bass, artist partnerships and the future of guitar innovation. Then, guitarist Tosin Abasi joins the conversation to discuss his collaboration with Music Man, extended-range guitar design, multi-scale playability, ergonomics and what gives these instruments that s...