Legacy at 30,000 Feet: Reinventing an Icon in the Nordics

In the first episode of The Northbound Show, host Ken Villum Klausen sits down with Anko van der Werff, President and CEO of SAS. Anko shares how he led SAS through one of the most challenging periods in its history, and what it takes to drive bold, strategic transformation in a traditionally conservative industry. His leadership has helped secure SAS’s role in Nordic aviation while shaping a brand that truly feels like home across the Nordics. This episode is powered by Lunar. 🎙️ Why Th...