Amanda Thomas | From Fred Segal to Beyoncé: The LUV AJ Story

Amanda Thomas never planned on becoming a jewelry designer.

What started as an after-school hobby at 14 years old turned into LUV AJ — one of fashion's most recognizable jewelry brands.

In this episode, Amanda shares the unbelievable story of landing Fred Segal before she could drive, learning business from her entrepreneurial parents, growing through celebrity placements, building relationships with major retailers, and eventually seeing Beyoncé wear LUV AJ during her legendary Coachella performance.

Amanda and Maeve also discuss entrepreneurship, dating later in life, therapy, burnout, finding balance, personal growth, and why sometimes the best strategy is simply saying yes and figuring it out later.

This is a conversation about trusting yourself, taking opportunities when they appear, and building a life that feels as good as it looks.