AI Search is Replacing Traditional SEO: How to Win with AEO & GEO | Ruan Marinho

Is traditional SEO dead? In this episode of the Geo Blueprint, host George sits down with Ruan Marinho (founder of Develomark) to uncover how AI search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) are changing local search forever.

Discover how users are shifting from traditional Google searches to asking LLMs like ChatGPT, Grok, and Claude for business recommendations—and how your business can optimize its digital footprint to get cited by AI engines. Ruan breaks down his exact agency workflows, how to build an LLM data layer, attribution strategies for ChatGPT conversions, and why LinkedIn is secretly AI’s favorite content engine.

🚀 Ready to scale your search visibility across Google and AI search engines?Try Semrush today free for 14 days (exclusive extended trial) to discover keywords, track performance, and power up your content strategy: https://semrush.sjv.io/Gboe0B

• The Shift from SEO to AEO/GEO: Why local business discovery is moving from search engines to answer engines.

• Winning AI Visibility: The exact workflow using categories, topics, and prompt targeting rather than old-school keyword stuffing.

• LLM Attribution: 3 practical ways to track phone calls and form submissions coming directly from ChatGPT.

• Agentic Commerce & Protocols: How AI agents will transact with each other using new protocols from Stripe, Coinbase, and Cloudflare.

• The LinkedIn AI Advantage: Why posting on LinkedIn indexes faster in LLMs than almost any other social platform.

00:00 - Intro00:11 - Who is Ruan and what does Develomark do?02:32 - How has AI changed discovery for local businesses?04:01 - The workflow to help local businesses win AI visibility05:55 - What content to produce and how to distribute it07:06 - Why you can't go after just the category — topic and prompt strategy07:45 - There is no keyword strategy — only billboards in the LLM09:37 - What local businesses don't know about AI that's already working for them10:44 - How to attribute conversions to ChatGPT — 3 methods11:51 - The 3-question pitch that sells GEO to any local business13:34 - Biggest opportunity most companies are missing right now14:28 - How to build a transcript-first culture and data layer for AI15:38 - What LLM do you use and why?16:59 - ChatGPT study — how real people actually find local services18:04 - Will there be one LLM winner or will it stay scattered?19:49 - IP and data as the competitive moat — the Mark Cuban argument21:19 - How people search differently in ChatGPT vs Google22:16 - Agents will transact with each other — Stripe, Coinbase, Cloudflare protocols23:25 - What agents won't be doing for us anytime soon24:43 - What is uniquely human — the most honest answer26:43 - Zuckerberg's social network for agents idea30:11 - Children growing up with AI memory from birth30:50 - AI matchmaking for life partners — the business idea33:59 - Agentic commerce — Rolex vs toothpaste vs luxury36:12 - Human experiences will get stronger as AI grows38:10 - 1000+ clients — the Buddhist marketing principle39:54 - Best advice for a founder trying to get found in AI40:58 - LinkedIn is AI's favorite platform — strategy explained42:51 - Social trust is the most important currency in business44:05 - People are more interesting than AI45:29 - AI will have consciousness and rights — the philosophical take47:01 - Will humans ever choose AI over humans?48:00 - Outro

• Follow Ruan Marinho on LinkedIn: https://www.linkedin.com/in/ruanmarinho/

• Learn more about Develomark: https://www.develomark.com/

• Follow George Vlasyev on LinkedIn: https://www.linkedin.com/in/georgevlasyev/

#SEO #AISearch #AEO #GEO #DigitalMarketing #GenerativeEngineOptimization #AnswerEngineOptimization #ChatGPT #LocalSEO #Podcast