Episode 6: How to Price Your Embroidery (Without Feeling Like a Fraud)

Struggling with what to charge for embroidery? In this episode, Hope Yoder breaks down how to think like a retailer instead of a hobbyist — wholesale vs retail, setup fees explained, why “that’s too expensive” usually means something else entirely, and the mindset shift that lets you confidently price your work without comparing yourself to contract embroidery shops. Plus — how to think about minimums, raising your prices on existing clients, and the surprising psychology behind charm pricing that makes $24.95 feel smarter than $25.   🎓 Ready to go all in? Train hands-on with Hope in her Sarasota, FL studio at Embroidery Profit Academy — the small group commercial embroidery workshop that people fly in from across the country to attend. Seats are extremely limited and sell out fast. 👉 Register & read student reviews: https://hopeyoder.com/product-category/courses/in-person-workshop/   🌐Downloadable Fillable Embroidery Forms - Every business needs https://hopeyoder.com/product/emb-bundle/   📌 Connect with Hope: 🌐 hopeyoder.com 📸 Instagram: @hopeyoder 🎓 Courses: hopeyoder.mykajabi.com 📍 Hands-On Embroidery School in Sarasota  👥 Facebook Community: Embroidery Lounge 👥 Facebook Community: Engraving With Hope Yoder