Inventing “Shower Care”: How Hello Klean Turned a Hidden Problem Into a Global Business

After tracing her own chronic skin and hair issues back to hard water, Karlee Zhang partnered with Omer Ozener to build Hello Klean on just £60,000 of personal savings. By educating consumers on an invisible problem and leveraging a “free trial” strategy, they created a new “shower care” category that now boasts more than 90,000 active subscribers.