From 0 to $100M ARR

Join us for an in-depth conversation with Pieterjan Bouten, Founding and Managing Partner at Entourage, as he reflects on his journey from co-founding In the Pocket and scaling Showpad to $100M ARR, to now building and funding the next generation of B2B SaaS companies through Entourage Studio and Entourage Capital. Pieterjan also shares insights on his role as an Entrepreneur in Residence at the Vlerick Entrepreneurship Academy and the vision behind Wintercircus, a hub for entrepreneurs, researchers, and digital creatives. Pieterjan dives into the challenges and triumphs of scaling a global SaaS company, the evolution of his perspective as both an operator and investor, and how Entourage is redefining early-stage support for European founders. He also discusses the future of AI in B2B SaaS, the role of communities like Wintercircus, and what it takes for founders to stand out in today’s competitive landscape. 💬 What’s your biggest takeaway from Pieterjan’s journey? Share in the comments!