From Getting Scammed to Building a Unicorn

Join us for a conversation with Tarek Müller, co-founder and co-CEO of ABOUT YOU, a leading European fashion and lifestyle e-commerce platform and Hamburg’s first unicorn. Tarek shares his journey from building websites at 13 to scaling one of Europe’s fastest-growing tech companies, and dives deep into the future of digital commerce, AI, and sustainable retail - and his close brush with a scammer! In this interview, Tarek reflects on his entrepreneurial roots, the evolution of ABOUT YOU, and the strategic shifts shaping e-commerce today. He also explores the role of AI, the balance between personalisation and sustainability, and how ABOUT YOU fits into the broader ecosystem of modern commerce infrastructure.