Brand & Marketing Expert: How Minor Figures Went to War with OATLY

 

How do you build a brand that feels less like a product and more like a movement? Minor Figures co-founder Will Rixon sits down with Dan Pope in Nashville to talk cold brew, oat milk wars, barista culture, music, psychedelia, America vs the UK, and why brand should solve real commercial problems — not just look good on a mood board.

ON THE MENU:

[00:00:00] Asking The Question Behind The Question

[00:06:10] Minor Figures Started With Cold Brew

[00:14:11] What Baristas Really Care About

[00:22:24] The Barista Lip Balm Breakthrough

[00:27:05] Minor Figures FM Was Genius

[00:31:12] Fighting The Oat Milk Wars

[00:36:38] Brand As Memory And Inception

[00:42:17] Turning Acid Into A Feature

[00:50:04] Why CPG Brands Feel Hollow

[00:56:41] Out Of Home Gets Weird

[01:03:04] Measuring Creative Vibrations

[01:11:11] Brand As A Moat

[01:19:30] Why British Brands Fail In America

[01:26:16] Sales Built Minor Figures

[01:36:42] America’s Business Culture Shock

[01:44:09] UK Advertising Feels Too Cute

[01:49:27] Why Stu Is A Visionary

[01:52:09] Leaving Minor Figures On Good Terms

[01:58:59] Jazz Lessons For Brand Building

[02:04:18] Every Touchpoint Builds The Brand

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

============================================== 

🤝 Let's Connect! 
►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) 
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)