Social Media Genius: The Content Strategy To Make People Pay Attention in 2026 | James Smith, Neutonic

 

In this stripped-back reissue, Dan Pope sits down with the fitness author, entrepreneur and attention obsessive to unpack how James went from selling workouts online to building brands, books, audiences and Neutonic with Chris Williamson.

This is a conversation about honest marketing, confidence, creative chaos, personal brand, creator businesses, Prime, Liquid Death, YouTube, doomscrolling, British ambition, American optimism, and why getting attention is now one of the most valuable skills in business.

James explains why better products don’t always win, why most founders misunderstand social media, why confidence comes after action, and why “all wins feel the same.”

Part fitness philosophy, part business masterclass, part brutal reality check for anyone trying to build something people actually care about.

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This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)