What happened to the older running influencers?

Before every run needed a cinematic edit, viral hook, or affiliate link, there was a generation of runners simply sharing their journeys, race experiences, training failures, and love for the sport. They built communities long before "content creator" became a career.

In this episode, we discuss where many of those original running influencers have gone. Did they burn out? Move on? Get pushed aside by changing algorithms? Or did the running content landscape simply evolve?

We also talk about the rise of a new generation of creators—many in their 20s—filming every run, chasing views, and landing brand deals. While there's nothing wrong with that, has something been lost along the way? Are everyday runners looking for creators they can relate to, or has the focus shifted toward performance, aesthetics, and sponsorships?

Join us for an honest conversation about authenticity, community, and whether there's still room for the older, more relatable voices that helped shape the online running world.

What do you think?

Where have the original running influencers gone?

Has running content changed for better or worse?

Who are your favourite running creators today?

👇 Let us know in the comments!

#Running #RunningPodcast #RunningCommunity

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