Episode 137: Women’s sports are good business with Kate Veronneau

This week Corrine Malcolm is joined by Kate Veronneau, the director of women’s strategy at Zwift, a former professional cyclist, and one of the major driving forces behind the growth of women’s cycling and the huge success of the Tour de France Femmes.

• How Kate went from pro cyclist to creating real opportunities and pathways for women to become professional cyclists
• What it takes to build better systems for female athletes
• Why investing in women's sports is both the right thing to do and good business

From backing and building the Zwift Academy and the Tour de France Femmes avec Zwift to storytelling, sponsorship, and the future of women’s sport, it may be more about cycling but the lessons apply to all female athletes and runners. Kate will also be headlining this fall's FeistyFest — a three-day festival for active women.

What's possible when people stop waiting for the change they want to see and start building it?

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