Build, Buy, or Partner? Rethinking Enterprise Tech in the Age of AI

With AI evolving month-on-month and boardrooms demanding instant tech strategies, the old binary choice of “build versus buy” is starting to look like a trap. On this episode of The Zero100 Podcast, Justin Gillebo (Senior Director, Research & Advisory) sits down with Kelly Coutinho (VP, Research & Advisory) and Rahul George (Director, Data Products) to unpack why enterprise tech strategy has shifted into a new triad: build, buy, or partner. Tune in as they explore why building has become cheap while ownership hasn’t, how to evaluate when a “bolt-on” AI solution makes sense, and why your ultimate goal shouldn't be predicting 2029, but building the operational agility to adapt when it arrives.