How CVS Turned Supply Chain Into a Growth Engine – and Merchandising's Best Friend

For most of his 20+ year career, Josh White watched supply chain get treated like every other retailer treats it: a cost to be minimized. But as Chief Supply Chain and Logistics Officer at CVS, he's spent his tenure rewriting that narrative: repositioning supply chain as a growth enabler that his Chief Merchandising Officer now calls “his supply chain.” This week, Josh tells Zero100’s Co-Founder and Chief Research Officer Kevin O’Marah how he pulled off both transformations at once. The growth piece required automation that punches above its weight, AI-powered demand sensing, and flexible systems built for future capabilities. But winning over merchandising required something harder: a shift from “that plan will break our network” to “here's what it would take to make that possible.”