26 juni 2026
26 min
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I sat down with Caleb Panza, co-founder of Post For Me, and we talked about how he and his business partner went from losing their jobs to building a SaaS product that crossed $10K MRR. Caleb broke down how they launched with almost no audience, why posting transparent MRR updates on Twitter started driving attention, and how they used real customer questions to build resource articles that now get picked up by Google, ChatGPT, Claude, and other AI tools. We also talked about pricing, churn, onboarding, the tools they use to build software, and the simple playbook anyone can follow to start a SaaS business by solving a problem they actually understand. You can find Caleb on Twitter/X at https://x.com/CalebPanza, check out Post For Me at https://www.postforme.dev/, and learn more about Day Moon Development at https://www.daymoon.dev/
Enjoy!
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The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
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