Google Didn't See It Coming

Meta just crossed a line many advertisers never thought possible: it officially surpassed Google in ad revenue.

In this weeks episode we break down why marketers are shifting budgets away from traditional search and toward platforms built for discovery, storytelling, and AI-powered targeting. We discuss Meta’s evolving ad ecosystem, the future of digital advertising, and what the shift means for brands, creators, and businesses trying to win attention online.

Is this the beginning of the end for Google’s dominance, or just the next evolution of advertising?

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00:00 Meta Glasses Are Better Than You Think

16:51 Meta Just Beat Google

24:12 The New Rule Of Brand Marketing

30:54 Why Most People Quit Too Early

33:46 Nike vs Adidas

39:15 The Best World Cup Ad So Far

42:50 AI Models Are Replacing Photoshoots

50:13 Should We Own OpenAI?

53:30 Patrick Ta’s Biggest Controversy

01:00:40 Patagonia’s Brand Problem