Enterprise Wide Search 29: Bjørn Broum - Data That Saves Lives

In this episode, co-hosts Emma McGrattan and Ole Olesen-Bagneux sit down with Bjørn Broum, Director of Business Development for Technology, Architecture, and Data at the Norwegian Public Roads Administration (NPRA), to explore how data strategy works inside one of Norway’s largest public infrastructure organizations.

With more than 30 years of experience in the data space—and after helping launch the organization's data-driven transformation as CDO—Bjørn now works at the intersection of technology, architecture, and strategy to help modernize how data is used across the public authority, which operates with a powerful mission: Vision Zero, eliminating road fatalities by 2050.

Together, they discuss:

• What it takes to build a data-driven culture in a large public authority

• How sensor data, road geometry, and machine learning identify dangerous locations

• Why reducing fatalities requires integrating analytics with engineering expertise

• The role of real-time data in future traffic systems

• How AI may reshape data engineering and move intelligence closer to operational systems

🎧 Tune in for a conversation about data, infrastructure, and how analytics can shape safer societies.

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