Enterprise Wide Search 33: Carsten Bange - The Analyst View: Data Culture Matters More Than Ever

In this episode, co-hosts Emma McGrattan and Ole Olesen-Bagneux sit down with Carsten Bange, founder and CEO of BARC, one of Europe’s leading analyst firms focused on data, analytics, and AI.

With more than 25 years advising enterprises on data strategy, analytics platforms, and organizational transformation, Carsten shares an independent analyst perspective on why so many data and AI initiatives still struggle to deliver business value, despite massive investments in technology.

Together, they explore:

• Why data culture has become one of the most important success factors in enterprise AI

• The gap between technology investments and actual business adoption

• Why curiosity, leadership, and organizational change matter more than ever

• How enterprises are moving from AI hype toward rebuilding their data foundations

• What BARC’s latest research reveals about the relationship between data products and AI success

They also discuss the growing realization that the biggest barriers to AI transformation are often not technical, but human.

🎧 Tune in for a conversation on enterprise AI, data culture, analyst independence, and why successful transformation requires much more than new technology.

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