How Don Jazzy Built Nigeria’s Biggest Music Label

Today on Crea8torium, we sit with Don Jazzy — producer, label executive, and the architect behind some of the most defining artistes in African music. From Mo'Hits to Mavin, he hasn't just given us hits — he's built careers, cultures, and a blueprint that an entire industry has studied.

In this conversation, we get into his production process, how he finds and shapes talent, the weight of hard decisions, and what legacy really means when you've already changed the game. This one is for every creator who wants to build something great — that lasts.

CHAPTERS

00:00 Introduction 

00:09 Jazzy’s Role 

04:11 The Producer 

05:26 MoHits vs. Mavin

07:10 Evolution of Jazzy

08:31 Production Process

13:33 Finding Talent

15:41 What He Looks For

20:03 Ayra Starr

25:28 Gen Z

27:53 Johnny Drille 

31:57 Prioritizing Artists

34:35 Talent Capacity 

36:00 Trolls & Social Media

39:48 Balanced Leadership 

42:01 Hard Decisions

45:20 New Projects

47:58 Legacy

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