Mavin: The House That Sound Built

Today on Crea8torium, we unpack the musical engine called Mavin Records, sitting with the architect behind it, Don Jazzy, while seeing through the lens of two exports of this machine: Ayra Starr and Johnny Drille. While Nigeria has consistently produced hits that have shaped global culture, it’s rare to see a music label like Mavin Records that has produced not just hits, but superstars — consistently.

In this special Crea8torium episode, we explore how they’ve done this: the systems, structure, and processes that make it possible. We also unpack the evolution Don Jazzy, Ayra Starr, and Johnny Drille have gone through to get to this point. If you’ve ever wondered what it takes to build a 14-year legacy that has directly impacted culture, this one’s for you.

CHAPTERS

00:00 Introduction

00:25 Jazzy’s Role

02:47 MoHits vs. Mavin

04:10 Evolution of Jazzy

05:23 Making Dorobucci

06:33 Production Process

08:05 Making Olorun Maje

09:26 Making Some Hits

10:46 Johnny’s Evolution

12:58 Becoming Johnny Drille

13:43 Writing vs Mixing

14:35 Prioritizing Artists

16:54 Talent Capacity

17:59 Ayra Starr

18:32 Finding Ayra

21:11 Ayra’s Evolution

22:26 Hard Decisions

25:49 Jazzy Shy?

27:09 Jazzy’s Leadership

29:56 Johnny: Jazzy’s POV

31:33 Ayra: Jazzy’s POV

32:41 Patience’s Role

33:50 Creative Differences

36:17 Legacy

37:16 Mavin’s Future

40:11 Note To Jazzy

CONNECT WITH MAVIN RECORDS

YouTube: https://tinyurl.com/ysfjrz4u

Website: https://tinyurl.com/ycwvmx4k

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