Ep 16: Capture consumers attention using physical media with Dino Myers-Lamptey

Want to find out why mail can hold the attention of consumers?  

In this episode, host Rory Sutherland welcomes Media expert and The Barber Shop founder, Dino Myers-Lamptey, into the studio to share how mail can ramp up creativity and draw out dwell time to make brands stand out. 

Highlights from this episode include:  

• Dino’s experience with direct mail  

• The importance of physical media in an increasingly digital world 

• The role of mail in helping the consumer on their journey to making a significant spending decision 

• Why post-attention matters in marketing 

Listen in and find out which audiences are more likely to respond to mail over digital communications.  

00:00 Intro  

00:41 Welcome to Dino – Why the name “The Barber Shop”?  

02:16 Dino’s career journey with direct mail in marketing 

05:26: Dino and Rory discuss the need for physical media in a digital-led world 

07:23 What’s the role of mail in complex customer decision making processes? 

10:03 The power of printed catalogues  

12:26 Post attention: Why long-lasting impressions matter  

15:32 Rory argues why direct mail can help you target the right audience 

16:44 Dino’s experience creating mail campaigns for charities  

18:16 Want to find effective mail examples? Look at what’s coming through your door 

19:47 Outro  

Dino Myers-Lamptey is the Founder of The Barber Shop and a strategic leader with over 17 years’ in media. His expertise spans communications strategy, digital planning, direct-to-consumer subscription marketing, and ROMI performance.  

Dino has held senior roles at MullenLowe, the7stars, Mediacom, and more, launching standout campaigns and challenger brands. 

Follow Dino. 

LinkedIn - https://www.linkedin.com/in/dinosaw/  

X - https://x.com/thedinosaw  

Follow Rory.  

LinkedIn - https://www.linkedin.com/in/rorysutherland/ 

X - https://x.com/rorysutherland 

Watch the full episode here:  

Website - https://www.marketreach.co.uk/mail-unleashed/dino-myers-lamptey-the-barber-shop  

YouTube - https://youtu.be/ypZ3_mZUxMw  

Thinking of including mail in your media mix? Follow us on our socials for more great examples of why mail can have a lasting impact. ⬇️ 

LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/  

X - https://x.com/MarketreachUK  

Facebook - https://www.facebook.com/p/Marketreach-100057126832884/  

TikTok - https://www.tiktok.com/@marketreachuk