Ep 18: Bring your digital brand to life and deliver trust with Sayed Hajamaideen

How can you build trust with your customers without physical stores or a tangible product?  

In this episode of Mail Unleashed, Sayed Hajamaideen, Head of Brand & Marketing at SMARTY Mobile, sits down with our seasoned host Rory Sutherland to discuss how mail can inject life into digital brands. 

Together, they explore:  

• Sayed’s career journey from O2 to SMARTY Mobile 

• How physical mail can be used to pique curiosity and deepen customer relationships 

• Why marketers need to choose the right mediums to achieve results  

• Why a combination of physical and digital media is so effective  

Listen in to find out how he uses mail to increase trust and turn promises into guarantees in our latest Mail Unleashed episode. 

00:00 Intro  

0:41 Welcome to Sayed  

01:06 Sayed’s marketing journey from O2 to SMARTY Mobile  

02:26 How Sayed uses physical mail to market an intangible product and build trust?  

04:17 Direct mail piques curiosity: why marketers should use the right medium for the right purpose 

06:53 How Sayed integrates mail with radio and TV marketing 

07:53 Sayed’s top 3 tips for direct mail marketing 

09:48 WARC’s research into long verses short-term efficacy of communication channels 

11:24 Why a combination of marketing media is the most effective  

12:11 Outro 

Sayed is a Senior Marketing Leader with years of experience in leading brands to fame and commercial success. He has worked for many of the UK’s biggest mobile brands including O2, Tesco Mobile and SMARTY Mobile.  

 
His passion lies in the art and science of how advertising can create and shift behaviours. 

Follow Sayed.  

LinkedIn - https://www.linkedin.com/in/sayed-hajamaideen-25403885/  

Follow Rory. 

LinkedIn - https://www.linkedin.com/in/rorysutherland/ 

X - https://x.com/rorysutherland 

Watch the full episode. 

Website - https://www.marketreach.co.uk/mail-unleashed/sayed-hajamaideen-smarty-mobile  

YouTube - https://youtu.be/hz-EEeQdY3k  

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