James Warnock - #41

James Warnock joins the podcast to share his journey from working at PwC to building SAP, one of the fastest-growing brands in the running space. We discuss grief, social media, entrepreneurship, endurance sport, building community, and what it really takes to create a business from scratch.

00:00 Introduction

02:25 Losing His Dad & A New Perspective on Life

04:00 Working at PwC & The Corporate Career Path

07:25 Starting on Social Media & Finding His Voice

11:55 Grief, Therapy & Mental Health

16:10 Leaving Accountancy & Taking the Leap

18:10 Building SAP: The Idea Behind the Brand

23:20 Fueling, Electrolytes & Performance Nutrition

29:10 How to Start a Business in 2025

43:50 Scaling SAP, Community Building & What's Next

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