DaVinci And OpenAI Shipped Agentic Commerce

Everyone is talking about agentic commerce. DaVinci and OpenAI just shipped it. Sandy Carter
sits down with Diaz Nesamoney to unpack what the news means for marketers who are still
chasing clicks while the storefront moves into ChatGPT, Gemini, and Claude. Diaz breaks down
the brand control crisis, the content architecture overhaul every CMO needs this quarter, and
the zero-party intent data hiding inside conversational commerce. Sandy closes with four
lessons every marketing leader needs from the DaVinci Commerce announcement, including
why brand control is now a technical problem, why OpenClaw changes the path to purchase,
and why optimizing for AI agents matters more than optimizing for audiences. If you lead
marketing at an enterprise and you are still running agentic commerce as a pilot, this episode is
your wake-up call.